Identifying essential and optional decision constructs in on-line transactional processes
Barry, Chris Hogan, Mairéad Torres, Ann M.
Barry, Chris
Hogan, Mairéad
Torres, Ann M.
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Identifiers
http://hdl.handle.net/10379/5480
https://doi.org/10.13025/22789
https://doi.org/10.13025/22789
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Publication Date
2014
Type
Conference Paper
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Citation
Barry, C., Hogan, M. and Torres, A. (2014) 'Identifying Essential and Optional Decision Constructs in On-line Transactional Processes' In: Escalona, M. J., Aragón, G., Linger, H., Lang, M., Barry, C., and Schneider, C(Eds.). Information System Development / Improving Enterprise Communication. New York : Springer.
Abstract
Abstract Decision-making for users during an on-line transactional process has become fragmentarv’ and ‘start-stop’. Much of this discontinuance arises from decisions points that users or consumers are presented with. Recent studies into Web development and user interface design practices amongst some airlines concluded that many optional extras are not presented as opt-in decisions, and are therefore in breach of European Union regulation. Furthermore, some airlines are using ‘imaginative’, sometimes unusual, decision constructs such as a ‘must-opt’. This has been the source of the research question in this paper - what are the nature and t\^es of decision constructs that users encounter throughout on-line transactional processes? The findings presented herein make an incremental contribution in identifying and categorizing some new decision constructs alongside established ones.
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Publisher
Springer
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Attribution-NonCommercial-NoDerivs 3.0 Ireland