Publication

Creating and capturing value in technology ventures - from market validation to business model development

Evers, Natasha
Cunningham, James
Hoholm, Thomas
Citation
Evers, Natasha, Cunningham, James, & Hoholm, Thomas. (2015). Creating and capturing value in technology ventures - from market validation to business model development. The European Financial Review, April - May, 42-47.
Abstract
The business validation phase can be a tough time for an entrepreneur, which is why it’s important that they use any and all tools necessary to help them at this stage of their business development. In this article, Natasha Evers, James Cunningham and Thomas Hoholm outline the key principles from their new book, Technology Entrepreneurship – Bringing Innovation to the Marketplace, behind market validation and business model development for successfully creating, and capturing, value.
Funder
Publisher
The European Financial Review
Publisher DOI
Rights
Attribution-NonCommercial-NoDerivs 3.0 Ireland