Comparing how entrepreneurs and managers represent the elements of the business model canvas

Keane, Seán F., Cormican, Kathryn T., & Sheahan, Jerome N. (2018). Comparing how entrepreneurs and managers represent the elements of the business model canvas. Journal of Business Venturing Insights, 9, 65-74. doi: https://doi.org/10.1016/j.jbvi.2018.02.004

Abstract

This paper uses self-efficacy to compare how entrepreneurs and managers represent the nine elements of the business model canvas (BMC; Osterwalder, 2004). A six-item efficacy scale was developed to measure each element. Principal components analysis was conducted on the total scale scores of 108 Irish entrepreneurs and 63 Irish managers separately; two components emerged for entrepreneurs, and a different two components surfaced for managers. The self-efficacy data suggest that mental representations of the BMC may be two-dimensional and that they may differ between entrepreneurs and managers. This study extends the reach of the BMC to the individual level and also extends previous research on self-efficacy differences between entrepreneurs and managers.

Publisher

Elsevier

Rights

CC BY-NC-ND

cbn

Collections

Publications