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Comparing techniques for preference relaxation: a decision theory perspective

Dabrowski, Maciej
; 
Acton, Thomas
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Identifiers
http://hdl.handle.net/10379/1512
 https://doi.org/10.13025/21777
Publication Date
2010-09-01
Keywords
Enterprise Agility, Recommender systems, Preference relaxation, eCommerce, Enterprise Agility
Type
conference paper
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Citation
Dabrowski, M. and T. Acton (2010). Comparing techniques for preference relaxation: a decision theory perspective 11th International Conference on Electronic Commerce and Web Technologies (EC-Web 2010). Bilbao, Spain.
Abstract
This research proposes a decision aid based on a novel type of preference relaxation, which enables consumers to easily make quality choices in online multiattribute choice scenarios. In contrast to ltering and recommendation mechanisms that are a potential solution to this problem, our method combines decision theory with preference relaxation and enables consumers to consider high-quality alternatives they initially eliminated. We compare our approach with existing methods using a set of 2650 car advertisements gathered from a popular advertiser website. We discuss the potential impact of our method on decision quality and give an overview of implications for practitioners and researchers.
Funder
Science Foundation Ireland - Grant No. SFI/08/CE/I1380 (Lion-2)
Publisher
Springer
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Rights
CC BY-NC-ND
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