A wicked problem and the SIMPle Solution
Duane, Sinead ; Domegan, Christine ; Callan, Aoife ; Galvin, Sandra ; Cormican, Martin ; Bennett, Kathleen ; Murphy, Andrew W. ; Vellinga, Akke
Duane, Sinead
Domegan, Christine
Callan, Aoife
Galvin, Sandra
Cormican, Martin
Bennett, Kathleen
Murphy, Andrew W.
Vellinga, Akke
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2017-11-02
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Duane, Sinead, Domegan, Christine, Callan, Aoife, Galvin, Sandra; Cormican, Martin, Bennett, Kathleen, Murphy, Andrew W., Vellinga, Akke (2017). A Wicked Problem and the SIMPle Solution. In Gerard Hastings & Christine Domegan (Eds.), Social Marketing: Rebels with a Cause. Oxford: Routledge.
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Routledge
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Attribution-NonCommercial-NoDerivs 3.0 Ireland