Publication

Lotus Automation

Cunningham, James
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E__Y_LotusAutomation_Case_-_final_edit_03_Sept.doc
Microsoft Word, 297.5 KB
Identifiers
http://hdl.handle.net/10379/2984
 https://doi.org/10.13025/23172
Publication Date
2009
Keywords
Industrial calibration, Automation, Engineering, Internationalisation, Growth, Product and Market Differentiation, Knowledge intensity
Type
Book chapter
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Citation
Cunningham, J., Hilliard, R. (2009) 'Lotus Automation' In: Ernst and Young Irish Entrepreneur of the Year Case Collection. Dublin : Blackhall Press.
Abstract
A few days back from a trip to China, Fergal Broder is driving into the offices of LotusAutomation in Sligo for a meeting with his Chief Financial Officer and other members of his management team. He is looking forward to seeing the hard copies of the new corporate brochures, which are part of a major re-branding exercise for the company. As he parks his car, memories of the trip to China still linger in his mind - the food, the colours, the smells, the enthusiasm of people to do deals are all part of a different world to his home county of Sligo. As he enters his office, the new orange and brown brochures on his desk appear distinctive and bold. He reads through them with the same intensity as reading a Stephen King novel. He has now one hour to go before the business strategy meeting with his CFO and senior management team...
Funder
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Publisher
Blackhall Press
Publisher DOI
Rights
Attribution-NonCommercial-NoDerivs 3.0 Ireland
cbn
Collections
Management (Scholarly Articles)